On September 28, the 2018 Red Dot Design Award ceremony was held at the Red Dot Design Museum, Singapore, which attracted worldwide attention. Originated from Germany, Red Dot Design Award is one of the world’s top design honors, like winning an Oscar at the Academy Awards. The Red Dot Design Award is called one of the three major design awards in the world with the German "IF award" and the American "IDEA award".
5640 submissions from 55 countries competed for Red Dot Award: Design Concept this year, which would be finally awarded to products that were recognized by a jury with the best design. A jury of 20 top experts have evaluated and selected 333 entries. 265 of them are out as Red Dot winner and 40 of them Red Dot Best Design winner, which only covers 0.7% of all entries. And 28 entries were commended as excellent works. Professor Dr. Peter Zec, founder and CEO of the Red Dot Award, and Ken Koo, president of Red Dot in Asia, handed over the coveted trophies to the proud winners of the competition.
Award-winning designers and enterprise representatives came to Singapore from all over the globe to celebrate their success——Germany, the United Kingdom, France, Finland, South Korea, Japan, Taiwan, Iran, the United States, Singapore and other countries. Luo Bing, representative from Guangdong USATON Electrical Appliances Co., Ltd, a well-known enterprise in China, was invited to attend ceremony. Mr. Luo received the award, together with some of award-winning representatives from other brands, ranging from Japan Yamaha Motor Co., Ltd., Schott, Iran Zaviè Design Studio, Rolls-Royce, Michelin, Daikin to Gree.
The submission from USATON, all-in-one water filter, namely Mr.Tea Water Dispenser, initially manages to control the water temperature precisely for milk and tea in addition to providing filtered water. Filtering, heating and controlling temperature can be finished quickly with easy touch. And it is capable of providing a best brewing temperature depending on the type of tea or degree of tea fermentation, which gives a great flavor of the tea. Inner filtration system helps to turn tap water into drinking water that will be stored for drinking at any time. The brewing tea could be made by firstly putting teapot under the water outlet, pressing the unlock button on the panel and selecting the type of tea you want. Boiled water could be given in a certain amount and at suitable temperature. This design concept was formed in line with Chinese habit on drinking tea. As such, this product combines the functions of filtering water and brewing tea or milk, which fits Chinese market absolutely. On top of that, such design concept enhances harmonious interaction between environment and human beings. That is how it can win over international juries finally.
On July 28, 2018, USATON launched its new all-in-one water filter in Beijing, which are currently on sale nationwide.